I was approached by Rob (the art director at Macworld) about their up coming feature “iPad on the Job.” We both thought it would be a good idea to try something new. Rather than shoot small sets in my studio we thought it would be appropriate and more interesting to take the photos at the Macworld offices. We wanted to keep it real. Instead of trying to build and style the “perfect” set, we would let an honest and actual desk be the setting.
The one thing I didn’t keep real was the lighting. Each set required relighting to give it the feel and mood I wanted.
The image selected for the opening spread was photographed in Jason’s (the Editorial Director) office. Good thing he was on vacation—my lighting and grip really made a mess of his office! It was a refreshing and stimulating challenge to introduce new parameters to our typical process. Looking forward to more such experiences in the future.